June 2012
10 posts
Brand News
Good Sportsmanship? New French ads poke fun at the British Olympian, (http://tiny.cc/g9jyfw)
Go Ads: Go Daddy to rid themselves of controversial ads, (http://tiny.cc/ldkyfw)
The Debate Continues: The Breast of Advertising … from Hooters to the cover of ‘Time,’ does the strategy sell or repel? (http://tiny.cc/kfkyfw)
Google Goal: the big company wants ads to be big or at...
Newsworthy
The Future of the Internet: the superhighway is about to change forever, (http://tiny.cc/oxbyfw)
My Favorite Hour: how the “Happy Hour” has just been patented, (http://tiny.cc/h0byfw)
Avoid Emotion? Neuropsychologist explains how we’re at the mercy of ‘Reptilian Reactivity’, (http://tiny.cc/yljyfw)
Mobile Marketing: how $5.3Bn in ads breaks down across 6B mobile...
Add to Favorites
There is something called ‘Social Creativity’ and it is fully in evidence on DDB’s YouTube channel. Check it out here: (http://www.youtube.com/ddbsocialcreativity).
The videos and other cool content have been viewed over 65,000 times.
Get Your Papers Here!
C-Suite Challenge: The Economist Intelligence Unit says that getting close to customers is a significant performance issue, (http://tinyurl.com/6sewqr9)
The Sharia-Conscious Consumer: This report assesses the growing Muslim consumer market, consumption patterns across regions and the implications for business, (http://tinyurl.com/csnsl9l)
A Brand View: Interbrand looks at branding in three...
Tips & Trends
Slow It Down: the slow food movement has caught people’s attention, with the lure of healthier eating. What about slow work, for a healthier, more balanced life? (http://tiny.cc/088xfw)
Churn that Rumour Mill: motivational speaker Michael Kerr suggests adding a rumour mill section to your meeting agenda, which allows people to bring up contentious issues in the workplace without seeming to side...
Listen to This
Who Your Customers Want to Become
An interview with Michael Schrage, research fellow at MIT Sloan School’s Center for Digital Business and author of the HBR Single Who Do You Want Your Customers to Become?
Listen to it here: http://blogs.hbr.org/ideacast/2012/06/who-your-customers-want-to-bec.html
Well Designed
Yes, This Is A Bentley SUV: keep playing the lottery because iconic British auto manufacturer has introduced a concept Sport Utility Vehicle, (http://tinyurl.com/7w8gwey)
10 Steps To Designing An Amazing Infographic: Hyperakt’s Josh Smith takes us through the process of transforming data into a visually compelling graphic, (http://tinyurl.com/7t74t5t)
Cellphone Nesting Dolls: somehow my...
Quotable
This month DDB Know More picks quotes dealing with “winning”…
“Winning takes talent, to repeat takes character.” John Wooden
“The problem with winning the rat race is you’re still a rat.” Lily Tomlin
“Winning starts with beginning.” Robert H. Schuller
“You’ve got to get to the stage in life where going for it is more...
May 2012
9 posts
5 tags
Newsworthy
Why Humans, Like Ants, Need a Tribe: biologist E.O. Wilson says our drive to join a group—and to fight for it—is what makes us human, (http://tiny.cc/q0ogew)
What Fuels the Most Influential Tweets?: the number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people, (http://tiny.cc/gwogew)
Want or Need?:...
3 tags
6 tags
Brand News
Fooled You: ten indie-presented brands that are actually owned by big corporations. Trying guessing at least two before you read the article, (http://tiny.cc/shpgew)
Get Schooled: what Facebook, Instagram, and Google Can learn from Flickr, (http://tiny.cc/brpgew)
GM versus Facebook Ads: GM issue may be brand loyalty, (http://tiny.cc/6npgew)
Big Hit: how TNT made the biggest viral video Ad Of...
4 tags
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McKinsey Focuses on Social Media
The strategy firm offers a cool section loaded with content. It is presented in a very clever way off their homepage as split-screen option. Check it out:
(http://www.mckinsey.com/)
2 tags
Quotable
This month DDB Know More features quotes on Change…
“When you are through changing, you are through.” Percy Barnevik
“Curious people have an appetite for learning new things and they realize the necessity for change.” Brad Fregger
“You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your...
2 tags
Tips & Trends
5 Major Mistakes Leaders Make: these are an excellent summary of what to work on when leading, (http://tiny.cc/e4rgew)
Skip the Java?: caffeine is the silent killer of your emotional intelligence, according to psychologist Travis Bradberry. Drinking caffeine triggers the release of adrenalin, source of the “fight or flight” response when facing a threat. “The fight-or-flight mechanism sidesteps...
4 tags
Well Designed
Logo & Offer Overload! this graphic shows how ludicrously complicated Social Media Marketing is now, (http://tiny.cc/6qsgew)
The Cocktail Club: see this Charleston, SC menu from the cool site, Art of the Menu, that is a visual feast, (http://tiny.cc/qwsgew)
Why Aren’t We All Working In Outdoor Offices? a three year study looks at why we are so walled-in, (http://tiny.cc/h1sgew)
Pac Man...
4 tags
Listen to This
‘How Creativity Works’: It’s All In Your Imagination
What makes people creative? What gives some of us the ability to create work that captivates the eyes, minds and hearts of others? Jonah Lehrer, a writer specializing in neuroscience, addresses that question in his new book, Imagine: How Creativity Works.
Lehrer defines creativity broadly, considering everything from the...
4 tags
Get Your Papers Here!
The Real Millennials: The Boston Consulting Group dissects the millennial consumer, download it here: (http://tiny.cc/zuugew)
Marketing Effectiveness: Nielsen lets us know how to ensure the right return on investment. Download it here: (http://tiny.cc/92ugew)
Knowledge and Privacy: it turns out the more we know about social media privacy issues, the less we share. Download it here:...
April 2012
10 posts
4 tags
Newsworthy
An app for intimacy, without the intimacy. Could this be the next Facebook? (http://tiny.cc/2o0ucw)
Burger Battles: how Burger King went from McDonald’s greatest rival to total train wreck, (http://tiny.cc/lm0ucw)
Lean Communications: at communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter,...
5 tags
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Get Your Media Pulse!
Omnicom Media Group offers up this site … Media Pulse highlights relevant media insights, intelligence and trends — everything you need to know, now.
(http://www.omnicommediagroupmediapulse.com/#/home/)
3 tags
4 tags
Brand News
Yummy: Heineken makes every Friday a Good Friday on Facebook, (http://tiny.cc/j5slcw)
RIM’s Ring of Fire: what is a former brand superstar to do, (http://tiny.cc/c66lcw).
For Your Ads Only: 50 years of James Bond product placement, (http://tiny.cc/r79lcw)
McDonald’s Brilliant Crowdsourcing: ”My Burger” contests allow people to design their own McDonald’s...
Get Your Papers Here!
Tapping the Social Media Opportunity: enabling relevance at scale in an always-on, always-connected world by Accenture, (http://tiny.cc/e72ucw)
Got the R Factor? digital marketing in the era of consumer relevance, (http://tiny.cc/b32ucw)
Are You a Cheater?: DDB Life Style study® reveals nature of tax cheats, (http://tiny.cc/3f3ucw)
Is Anyone Listening?: best practices for internal...
4 tags
Listen to This
‘Damn Good Advice’ From One Of The Real ‘Mad Men’
George Lois never short on words and they tend to be really good words too. Lois recently talked with NPR’s Renee Montagne about his work and his new book, Damn Good Advice. In the late ’50s, he worked at the Doyle Dane Bernbach agency, the first agency that matched great art direction with great writing,...
2 tags
Tips & Trends
Rethinking Cubicle Culture: office design and employee creativity, (http://tiny.cc/kxamcw)
Measure Your Company By Those Who Leave: Consultant Donald Cooper notes that one of the best measures of the health of a company – is the type of people who are leaving. He asks: What quality of people are leaving your business and what does it tell you about whether it is a healthy place to be?
Travel...
2 tags
Quotable
This month we cover the subject of “Money”:
“Money, if it does not bring you happiness, will at least help you be miserable in comfort.” Helen Gurley Brown
“If you want to know what God thinks about money, just look at the people He gives it to.” Dorothy Parker
“Money is better than poverty, if only for financial reasons.” Woody Allen
“What...
5 tags
Well Designed
Seagram’s New Look: a gingerly update to the iconic brand, (http://tiny.cc/ss1ucw)
Art for Exercise: innovative home exercise bike doubles as a sculpture, (http://tiny.cc/lw1ucw)
Persil Starch Crispy Clothes: Henkel designed the product for the needs of the Middle East region. DDB Dubai, in this print campaign for Persil Starch, dramatized the crispness of the clothes by transforming the...
3 tags
February 2012
10 posts
3 tags
Newsworthy
Those Fabulous Confabs: Smart talk has never been such a valuable commodity. It’s spawned conferences like TED, Davos, and now a slew of upstart competitors. It has made the eighteen‑minute TED lecture a viral online phenomenon. But are we running out of things to say? (http://tiny.cc/se521)
Is the Internet Just One Big Digital Book? It’s easy to forget that the world wide web as we know it today...
3 tags
Brand News
Google’s Bid to Be Everything to Everyone: A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions. (http://tiny.cc/odt8m)
LEGO Team with Moleskin to Create Hybrid Notebook: all part of their social media and digital rebranding efforts. (http://tiny.cc/felbw)
The Mad Men Brand Set to Re-launch: does this ad add to the intrigue?...
3 tags
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DDB Know More has found a few sites that could become new favs for you…
Vintage Ad Browser
Over 100,000 searchable vintage ads at your fingertips. (http://tiny.cc/prmr9)
Period Paper
Order prints and digital downloads of period and advertising art (http://tiny.cc/rq0hv)
Fast Company Has Branched Out
The magazine now has ‘microsites’ dealing with specific topics:
...
3 tags
WatchGeorge Parker: tales from the heyday of the ad world.
5 tags
Get Your Papers Here!
We Love to Share: DDB’s most recent Yellow Paper on timeless human behavior and how it plays out online. (http://tiny.cc/i1063)
Name Your Price: Accenture examines how pricing is becoming far more customized. (http://tiny.cc/s5zwf)
Statistically Social: want the latest stats on Social Media…look no further. (http://tiny.cc/25859)
Best Retail Brands 2012: Interbrand’s ranking...
3 tags
Listen to This
HBR IdeaCast: Designing Spaces for Creative Collaboration. Check out this interview with Scott Doorley and Scott Witthoft, co-directors of the Environments Collaborative at the Stanford University and authors of Make Space: How to Set the Stage for Creative Collaboration. (http://tiny.cc/279a2)
3 tags
Tips & Trends
Gross National Happiness: a poll contradicts what we thought we knew about income and happiness. (http://www.economist.com/node/21548213)
Readily Understandable: clarity of writing usually follows clarity of thought, so check out The Economist’s writing Style Guide. (http://www.economist.com/styleguide/introduction)
I Hear You: strong listening skills can make a critical difference in...
2 tags
Quotable
This month DDB Know More shares ten quotes on Shopping…
“A bargain is something you can’t use at a price you can’t resist.” Franklin P. Jones
“Whoever said money can’t buy happiness simply didn’t know where to go shopping.” Bo Derek
“I always say shopping is cheaper than a psychiatrist.” Tammy Faye Bakker
“People will buy...
5 tags
Well Designed
Wine Not? These stunning new bottle designs are revolutionizing the wine business. (http://tiny.cc/tt4cd)
Design’s Next Frontier: nudging consumers into making better life choices. (http://tiny.cc/ie5fa)
How Do You Like Your Eggs? Faberge eggs get a modern makeover for the craziest Easter egg hunt ever. (http://tiny.cc/ohmol)
Seinfood Posters: if you remember Seinfeld … you will...
3 tags
January 2012
20 posts
6 tags
Newsworthy
11 Amazing Augmented Reality Ads: from VW to Nivea to Disney, a diverse array of brands are using AR to create hype and increasing consumer engagement, (http://tiny.cc/n78qs)
Rethink Social Media Ad Strategy: Companies might be throwing away money in advertising campaigns that target people through online social networks, according to a report from research group TNS Canada,...
5 tags
Brand News
Google’s New Print Ad Campaign (Yes, Print): the giant is running a set of print ads in newspapers and magazines — USA Today, The Wall Street Journal, The Economist, Time and the New Yorker — on the theme of safe browsing and privacy, (http://tiny.cc/e10tw)
jcpenney Nails the American Look: the retailer unveils its new logo..they tend to do this with some frequency,...
6 tags
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Brandchannel.com “always branding. always on.”
Launched on February 5, 2001, by Interbrand, as the world’s only online exchange about branding, Brandchannel has grown to become a valuable resource for those in the branding, marketing and design communities.
3 tags
Listen to This
Six Pixels of Separation podcast is often a lively discussion. This one may be more lively than others given the guest. Marcus Sheridan (known to many as The Sales Lion) brings a dash of motivational content coupled with a healthy helping of reality-based concepts that will make some of the most seasoned Marketers smack their heads with a, “why am I not doing this!”
Marcus is...
3 tags
WatchBear 71: An interactive, multi-user documentary…(video here is a three minute summary of the film)…
Meet Bear 71. She’s a Canadian female grizzly who’s been tagged and monitored by Banff National Park rangers. And she’s got one interesting story to tell you.
Narrated by Bear 71 herself, this 20 minute documentary takes users on an interactive journey through the Canadian Rockies...
4 tags
Get Your Papers Here!
Go Mobile: Nielsen’s 3rd quarter report on mobile media, (http://tiny.cc/2e5t7)
Campaigns to Capabilities: social media and marketing in 2011 from Booz & Co., (http://tiny.cc/62yn5)
Marketing at Speed: Tribal DDB’s CEO, Paul Gunning, makes a guest appearance in Google’s Think Quarterly, (http://tiny.cc/y86ad)
How Do I Do That?: Hubspot’s paper on creating epic ads...
2 tags
Tips & Trends
He’s not your buddy, he’s your customer: If you try to connect with your male customers by referring to them as “buddy” or “dude,” you’re missing the mark, pal. That’s the advice from customer services consultant Jeff Mowatt, who says you should aim to be viewed as a trusted adviser or reliable supplier. That kind of lingo undercuts your goal.
Positive notes top negative ones,...
2 tags
Quotable
This month’s collection of quotes cover Reading…
“Classic’ - a book which people praise and don’t read.” Mark Twain
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” Stephen King
“Reading is the sole means by which we slip, involuntarily, often helplessly, into another’s skin, another’s voice,...
6 tags
Well Designed
I Want to Go to There: to lure tourists, Norway invests $377 million in stunning nature lookouts, (http://tiny.cc/w8d8c)
Design That Transforms the Eating Experience: food is the most fundamental product we consume, yet most people don’t appreciate the amount of research, design, and engineering that goes into the items at the supermarket or restaurant, (http://tiny.cc/a41dg)
Did You Know?...
4 tags
4 tags
Newsworthy
Fast Company shares its favorite branding stories from 2011 including Starbucks and the Canadian Olympic team, (http://tiny.cc/clzux)
Imagine a strip mall that allows pedestrians to walk up a ramp onto a grassy rooftop to play soccer in the summer and toboggan in the winter, (http://tiny.cc/k5g0j)
Tweeting without fear: how three companies have built their Twitter strategies,...
