The Six Secrets Of Demand Creation: which speaks of “de-averaging” the consumer to be more specific in satisfying want and needs, (http://tiny.cc/ugzlh) The McRib’s Magic Marketing Sauce: McDonald’s brought back the McRib, but once again just for a limited time. Cruel and unusual? Maybe. It’s also brilliant marketing. Here’s what you can learn from the...
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Weighing hiring choices? Think team spirit: Paul Block, chief executive officer of Merisant Company in Chicago, says that when you’re making hiring decisions, don’t think individually but instead collectively. Assess how each candidate will assist in creating extraordinary team results, and consider factors such as diversity and constructive dissent. Add creative voices to brainstorm...
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Design in the DNA: How a design ethos can drive business growth is a UK Trade & Investment (UKTI) report commissioned from the Economist Intelligence Unit. The report examines how design thinking might shape corporate strategy and drive business growth over the coming decade, (http://tiny.cc/49nrs) Redefining Customer Value: corporate strategies for the social web. The rapid growth of the...
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How to be a Retronaut: “the past is a foreign country…this is your passport”. An unbelievable collection of ads, art, fashion, film, music, and more organized by decade or subject. Obscurely cool stuff like “Nuclear Bunker Mannequins”, photos from London in the summer of 1976, abandoned airplanes, Bell Labs in the 1960’s, and celebrities and their vinyl records:...
Flagship Stores as Differentiators: 11 insanely cool flagships from around the world, (http://tiny.cc/s7n0z) Google’s Never Ending Bookcase: WebGL Bookcase, the latest of Google’s Chrome Experiments, is a new way to browse for books online, (http://tiny.cc/uopm8) Ben Sherman Gets Boring: in its rebranding there have been questions about loss of flare, (http://tiny.cc/94lyk) Street...
Volkswagen Beetle Juiced Up: the car company is promoting the 2012 Beetle in Canada with an out of home advertising campaign using augmented reality, (http://tiny.cc/kqdhr) The Strange Career of Sergio Tacchini: The Italian designer once made tracksuits for the world. Then it went bankrupt. So how did a Chinese investor get the world’s greatest tennis player to wear it again?...
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Brand Like A Rock Star: Think about some of the most iconic bands in the history of rock n’ roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there’s something more powerful happening beneath the surface: these rock bands are all amazing brands. The true embodiment of a great brand...
Great thoughts by Benjamin Disraeli: “A precedent embalms a principle.” “Action may not always bring happiness; but there is no happiness without action.” “As a general rule, the most successful man in life is the man who has the best information.” “Characters do not change. Opinions alter, but characters are only developed.” ...