April 2011
10 posts
Newsworthy
The Best Way to Name Your Product 2.0: The right way to name next-generation products? (http://tiny.cc/ux2g1)
Why ‘Healthy Actives’ Can’t See Your Ads: With all the attention that is lavished on America’s obesity epidemic, it’s easy to forget the 77 million consumers who are currently maxing their workouts — a group that tends to be older, affluent, and...
Get Your Papers Here!
DDB Yellow Papers: these two work in concert with each other. Research World Versus Real World (http://tiny.cc/dy5rf) and Do You Know Your Audience (http://tiny.cc/ll42m)
Making the Most of Android: Accenture looks at the rise of Android, associated challenges, and makes projections on its future (http://tiny.cc/q16m0)
Turning “Like” to “Buy”: Booz shows how Social...
Brand News
Nescafé Dolce Gusto: Play With Your Coffee: launches its first U.S. Facebook page, with a campaign themed “Play With Your Coffee.” (http://tiny.cc/3zc33)
Mercedes Benz Ad Targets Both Sides Of Your Brain: these print ads features bold illustrations appealing to the two opposing sides of the brain (http://tiny.cc/97nyz)
LEGO Helmet Adds Audio To Children’s Books: designer Jonathan...
Tips & Trends
How to be thrifty with office e-mails: To better control e-mail at your company, technologist Nathan Zeldes recommends Seriosity, a software plug-in to Microsoft Outlook. It allows employees to signal how important an e-mail to a colleague is, using play money called “Serios.” While no real money changes hands, the overall scarcity of Serios forces senders to think before spending...
Now Hear This
Three Foot Marketing: The Battleground In-Store
The Age of Persuasion podcast goes shopping, specifically “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf. They examine how stores use design, technology and psychology...
Well Designed
25 Most Epic Ads That Aren’t Apple’s ‘1984’: Including DDB and Tribal DDB work for Philips (http://tiny.cc/8bdjt)
Almost Genius: In Jordan, A Gorgeous Resort That Tucks Into The Mountainside (http://tiny.cc/ur1ko)
“Honest Logos”: a designers take on how famous brand logos should actually appear reflecting their business and image (http://tiny.cc/nvej3)
A...
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Quotable
Quotes from Fast Company’s The Future of Advertising
“Digital will fuck you up and the way your agencies are built to make money, staff things, price things. You guys have to change your DNA, and you’re going to have tough decisions.” Instructor form Hyper Island
“Our power has been matched and, in some categories, rivaled by user influence,” Nick Brien, CEO of Interpublic Group’s McCann
“The...
