The Changing Scope of Advertising, an infographic showing a shifting landscape of formats, technologies and priorities (http://www.adweek.com/news/advertising-branding/infographic-changing-scope-advertising-131814). A very cool piece from Adweek.
The Science of Naming Brands, From iPad to Ice Cream, http://tiny.cc/kaons there are no universal rules for finding a perfect name. Instead, there is a process.
Brand Oprah Has Some Marketing Lessons, http://tiny.cc/gz9q1 After 25 years, Oprah’s influence remains unparalleled. As she moves to cable, there are signs she’s preparing to shift her brand as well
Madison Avenue Greats on Social Media, http://tiny.cc/olp2y be bold, seek the unique, entertain and inform, and never, ever forget that you are in the business of selling.
Red Bull’s Billionaire Maniac, Dietrich Mateschitz is making a bold move into TV, movies, and magazines. What’s the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? Just what he’s always done: having a blast http://www.businessweek.com/magazine/content/11_22/b4230064852768.htm