May 2011
10 posts
Newsworthy
The Changing Scope of Advertising, an infographic showing a shifting landscape of formats, technologies and priorities (http://www.adweek.com/news/advertising-branding/infographic-changing-scope-advertising-131814). A very cool piece from Adweek.
The Science of Naming Brands, From iPad to Ice Cream, http://tiny.cc/kaons there are no universal rules for finding a perfect name. Instead, there is a...
Get Your Papers Here!
Beyond Marketing, IBM_Beyond_Advertising.pdf, choosing a strategic path to the digital customer from IBM.
Advocacy Marketing, BCG_AdvocacyMarketing.pdf, how smart companies engage advocates in three steps from the Boston Consulting Group.
Oh No! The end of advertising as we know it, IBM_EndofAdvertising.pdf, the profound shifts to new formats and behaviors.
Multi-Channel...
Brand News
Volkswagen Rediscovers America, http://tiny.cc/78sh6 VW is spending $1 billion on a Tennessee factory to boost market share in the U.S. and eventually become the No. 1 global carmaker
ESPN Is The Ultimate Start-Up Story, http://tiny.cc/ml5q9 it began, not so much as a business model, but as simply a cool idea, cooked up by two guy who were passionate about their plan, but perhaps not as savvy in...
WatchBeautiful imagery and filmmaking that lifts mountain biking to an art form.
Tips & Trends
Make Office Gossip Work For You, http://tiny.cc/03ipf used right, it’s a valuable management tool.
Keep Energy High: Meet in Afternoon, Emily Pines, of the Energy Project, a New York consulting firm that helps companies make the best use of the energy of their staff, urges you not to schedule meetings for first thing in the morning. That’s when our energy is the highest and...
Now Hear This
When Competitors Give Away the Store
http://blogs.hbr.org/ideacast/2011/05/when-competitors-give-away-the.html
David Bryce, professor of strategy at Brigham Young University’s Marriott School of Management and coauthor of the HBR article Competing Against Free is the guest on HBR’s IdeaCast.
In this 14 minute episode, he takes us through the interesting strategy of giving away key...
Well Designed
Moscow Embraces Emoticons, http://tiny.cc/fv82i perhaps a bit silly but it is an ambitious goal to change the dour perception of Moscow.
Seven Things Designers Can Learn from Stand Up Comics, http://tiny.cc/z9hu6 it is all about having a special gift.
Flashing Your Brights, http://tiny.cc/9r8om the summer will sizzle with neon.
Adopt Design Practices into the Research Process,...
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HOW: Design Ideas at Work
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.
http://www.howdesign.com/
Quotable
This month we honor the Consulting Detective, Sherlock Holmes:
“It is a capital mistake to theorize before you have all the evidence. It biases the judgment.”
“You know a conjurer gets no credit when once he has explained his trick; and if I show you too much of my method of working, you will come to the conclusion that I am a very ordinary individual after all.”
...
