A Magazine Bets That Readers Play Tag: is a cellphone the key to a Glamour reader’s heart? (http://tiny.cc/1qkbr) Targeting an Audience of Monkeys: ad seeks to plumb roots of human behavior. (http://tiny.cc/xyq6z) Business Customers Are Digital. Shouldn’t Your Marketing Be? a piece from Beth Comstock, GE’s Senior Vice President and Chief Marketing Officer; Linda Boff, Executive...
Tips & Trends
Set employees free for a ‘genius hour’: If you can’t free your employees for 20% of their time to pursue innovation of their own inclination, such as Google, how about a genius hour? Each week at Columbia Credit Union, each employee gets one hour, at a scheduled time, to work on new ideas or master new skills. While they do that, their boss pitches in to answer the ever-ringing phones on their...
Accidental Mysteries Blog: incredible collection of photography, design, art, found objects, pop culture, illustration, vintage stuff, and the magic that can be found in everyday things. Currently featuring incredible photos from the Great Depression. (http://tiny.cc/t6o5a) Create Your Bedroom On YouTube With IKEA UK. The IKEA UK YouTube channel features a tool for creating your own...
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How Smart! Interbrand’s first issue of IQ featuring cool stories on Creativity. (http://tiny.cc/3dr1w) The Value of Search: McKinsey explores the underlying economics. (http://tiny.cc/98nbh) Nation Branding: cool case on the how events impact a nation’s brand - well laid out with solid content. (http://tiny.cc/p817o) How’s My Reputation: Prophet Brand Strategy findings from...
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Logos and their histories. Here are two sites where you can learn about famous logos. http://www.logoorange.com/logodesign-A.php http://www.famouslogos.us/ Great for inspiration and presentations!
Pan Am Brand Hopes to Become a Highflier Again: two decades after it left the scene as a national player, the iconic airline aims to recapture romance of the jet age. Personally, I think the merchandising opportunities are enormous - luggage, clothing, cosmetics, perfume… (http://tiny.cc/uvvow) Vineyard Vines’ Ethnic WASP Clothing: Shep and Ian Murray expect to hit revenue of $100 million...
Now Hear This
Pricing Secrets of Ticket Scalpers: HBR’s featured guest on their IdeaCast is Rafi Mohammed, pricing strategy consultant and author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. He highlights ideas and tactics that build a foundation to create a pricing strategy for every global company, answering the question, Find out how a 1% increase in price would affect...
Clever Facebook Status Quotes & Sayings culled by Searchquotes.com: I’m a nobody, nobody is perfect, therefore I’m perfect. I won’t take a bullet for anyone because if I have time to jump in front of a bullet…you have time to move. Did you know that “Dammit I’m Mad” spelled backwards is “Dammit I’m Mad?” The real trouble with...