September 2011
10 posts
Newsworthy
Netflix Strategy is Right and Wrong. Laura Ries’ blog explores the several important lessons to be learned from the Netflix brand story, (http://tiny.cc/7zooj).
Focus Groups: Truly Useful In Brand Innovation? Focus groups have been the go-to method many marketers employ to gain insight on how certain people think, feel and behave. In our social media connected world, are focus groups an...
Tips & Trends
Cultivating Creative Thinking at Work. Creativity is less art and more discipline — and quite accessible. Here are a few techniques to consider using, (http://tiny.cc/xttga)
How to Issue a Great Apology. So you messed up. Big. How do you explain your company’s misstep to the public? Just say it: “I’m sorry.” (http://tiny.cc/xs6x0)
What the New Facebook Can Do. The...
Well Designed
The Adweek Talent 100: From more than 2,760 illustrator, graphic artist, art director, design shop, and student portfolios—the best is here for you, (http://tiny.cc/a95ur)
Branding Is About Creating Patterns, Not Repeating Messages: Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message, (http://tiny.cc/80kb3)
The Difference...
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Social Good from JWT Ethos: A number of macro trends are influencing social good initiatives today, including the call for greater transparency, rapid urbanization and advancements in technology, (http://www.ethosjwt.com/new_news.html)
He’s not like the other kids: the power of differentiation from Russo. A nicely designed piece of content, (http://tiny.cc/6a0d4)
Americans & Text...
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The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. The Inspiration Room is a collaborative effort, providing you with the latest and classic creative inspirations from television, print, ambient and interactive advertising, music videos, photography and design,...
Brand News
BA Goes Vintage: British Airways is trying to infuse its brand with some of its past. Last week they launched a new 90-second TV spot that brings together vintage aircraft with modern day, planes and even the Concorde. They are also reviving British Airways’ motto “To Fly. To Serve.” (http://tiny.cc/4pusz)
Facebook, Yahoo Test Six Degrees Theory: Duncan Watts on modernizing a 1960s-era...
Listen to This
Customer Loyalty in the Twitter Era: Featured Guests on Harvard IdeaCast are Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0. (http://tiny.cc/4bt2f)
Quotable
These witticisms come from George Bernard Shaw…
“Life isn’t about finding yourself. Life is about creating yourself.”
“When I was young I observed that nine out of every ten things I did were failures, so I did ten times more work.”
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an...
