Netflix Strategy is Right and Wrong. Laura Ries’ blog explores the several important lessons to be learned from the Netflix brand story, (http://tiny.cc/7zooj).
Focus Groups: Truly Useful In Brand Innovation? Focus groups have been the go-to method many marketers employ to gain insight on how certain people think, feel and behave. In our social media connected world, are focus groups an effective forum for driving creativity and innovation? (http://tiny.cc/5znst)
Nancy Vonk on The Agency Training Problem. Budget cuts, time constraints are contributing factors, (http://tiny.cc/jm7lc)
The 20 Brands With The Most Loyal Customers. Although companies spend billions each year to try to make their brands resonate with consumers, few ever end up with truly fanatic customers, (http://tiny.cc/hltf5)
What’s The Value Of A New Customer? These handy-dandy equations give you a ballpark estimate of how much to spend on acquiring a new customer. But they don’t tell you how to spend that money — and that’s where things get interesting, (http://tiny.cc/y2dzt)