April 2012
10 posts
4 tags
Newsworthy
An app for intimacy, without the intimacy. Could this be the next Facebook? (http://tiny.cc/2o0ucw)
Burger Battles: how Burger King went from McDonald’s greatest rival to total train wreck, (http://tiny.cc/lm0ucw)
Lean Communications: at communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter,...
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Add to Favorites
Get Your Media Pulse!
Omnicom Media Group offers up this site … Media Pulse highlights relevant media insights, intelligence and trends — everything you need to know, now.
(http://www.omnicommediagroupmediapulse.com/#/home/)
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Brand News
Yummy: Heineken makes every Friday a Good Friday on Facebook, (http://tiny.cc/j5slcw)
RIM’s Ring of Fire: what is a former brand superstar to do, (http://tiny.cc/c66lcw).
For Your Ads Only: 50 years of James Bond product placement, (http://tiny.cc/r79lcw)
McDonald’s Brilliant Crowdsourcing: ”My Burger” contests allow people to design their own McDonald’s...
Get Your Papers Here!
Tapping the Social Media Opportunity: enabling relevance at scale in an always-on, always-connected world by Accenture, (http://tiny.cc/e72ucw)
Got the R Factor? digital marketing in the era of consumer relevance, (http://tiny.cc/b32ucw)
Are You a Cheater?: DDB Life Style study® reveals nature of tax cheats, (http://tiny.cc/3f3ucw)
Is Anyone Listening?: best practices for internal...
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Listen to This
‘Damn Good Advice’ From One Of The Real ‘Mad Men’
George Lois never short on words and they tend to be really good words too. Lois recently talked with NPR’s Renee Montagne about his work and his new book, Damn Good Advice. In the late ’50s, he worked at the Doyle Dane Bernbach agency, the first agency that matched great art direction with great writing,...
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Tips & Trends
Rethinking Cubicle Culture: office design and employee creativity, (http://tiny.cc/kxamcw)
Measure Your Company By Those Who Leave: Consultant Donald Cooper notes that one of the best measures of the health of a company – is the type of people who are leaving. He asks: What quality of people are leaving your business and what does it tell you about whether it is a healthy place to be?
Travel...
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Quotable
This month we cover the subject of “Money”:
“Money, if it does not bring you happiness, will at least help you be miserable in comfort.” Helen Gurley Brown
“If you want to know what God thinks about money, just look at the people He gives it to.” Dorothy Parker
“Money is better than poverty, if only for financial reasons.” Woody Allen
“What...
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Well Designed
Seagram’s New Look: a gingerly update to the iconic brand, (http://tiny.cc/ss1ucw)
Art for Exercise: innovative home exercise bike doubles as a sculpture, (http://tiny.cc/lw1ucw)
Persil Starch Crispy Clothes: Henkel designed the product for the needs of the Middle East region. DDB Dubai, in this print campaign for Persil Starch, dramatized the crispness of the clothes by transforming the...
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