Why Humans, Like Ants, Need a Tribe: biologist E.O. Wilson says our drive to join a group—and to fight for it—is what makes us human, (http://tiny.cc/q0ogew) What Fuels the Most Influential Tweets?: the number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people, (http://tiny.cc/gwogew) Want or Need?:...
Fooled You: ten indie-presented brands that are actually owned by big corporations. Trying guessing at least two before you read the article, (http://tiny.cc/shpgew) Get Schooled: what Facebook, Instagram, and Google Can learn from Flickr, (http://tiny.cc/brpgew) GM versus Facebook Ads: GM issue may be brand loyalty, (http://tiny.cc/6npgew) Big Hit: how TNT made the biggest viral video Ad Of...
Add to Favorites
McKinsey Focuses on Social Media The strategy firm offers a cool section loaded with content. It is presented in a very clever way off their homepage as split-screen option. Check it out: (http://www.mckinsey.com/)
This month DDB Know More features quotes on Change… “When you are through changing, you are through.” Percy Barnevik “Curious people have an appetite for learning new things and they realize the necessity for change.” Brad Fregger “You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your...
Tips & Trends
5 Major Mistakes Leaders Make: these are an excellent summary of what to work on when leading, (http://tiny.cc/e4rgew) Skip the Java?: caffeine is the silent killer of your emotional intelligence, according to psychologist Travis Bradberry. Drinking caffeine triggers the release of adrenalin, source of the “fight or flight” response when facing a threat. “The fight-or-flight mechanism sidesteps...
Logo & Offer Overload! this graphic shows how ludicrously complicated Social Media Marketing is now, (http://tiny.cc/6qsgew) The Cocktail Club: see this Charleston, SC menu from the cool site, Art of the Menu, that is a visual feast, (http://tiny.cc/qwsgew) Why Aren’t We All Working In Outdoor Offices? a three year study looks at why we are so walled-in, (http://tiny.cc/h1sgew) Pac Man...
Listen to This
‘How Creativity Works’: It’s All In Your Imagination What makes people creative? What gives some of us the ability to create work that captivates the eyes, minds and hearts of others? Jonah Lehrer, a writer specializing in neuroscience, addresses that question in his new book, Imagine: How Creativity Works. Lehrer defines creativity broadly, considering everything from the...
Get Your Papers Here!
The Real Millennials: The Boston Consulting Group dissects the millennial consumer, download it here: (http://tiny.cc/zuugew) Marketing Effectiveness: Nielsen lets us know how to ensure the right return on investment. Download it here: (http://tiny.cc/92ugew) Knowledge and Privacy: it turns out the more we know about social media privacy issues, the less we share. Download it here:...