DDB Know More

Good Sportsmanship? New French ads poke fun at the British Olympian, (http://tiny.cc/g9jyfw)

Go Ads: Go Daddy to rid themselves of controversial ads, (http://tiny.cc/ldkyfw)

The Debate Continues: The Breast of Advertising … from Hooters to the cover of ‘Time,’ does the strategy sell or repel? (http://tiny.cc/kfkyfw)

Google Goal: the big company wants ads to be big or at least as compelling as TV ads, (http://tiny.cc/sjkyfw)

Father’s Day 2012: here are the 10 Brands that Dads love, (http://tiny.cc/omkyfw) 

The Future of the Internet: the superhighway is about to change forever, (http://tiny.cc/oxbyfw)

My Favorite Hour: how the “Happy Hour” has just been patented, (http://tiny.cc/h0byfw)

Avoid Emotion? Neuropsychologist explains how we’re at the mercy of ‘Reptilian Reactivity’, (http://tiny.cc/yljyfw)

Mobile Marketing: how $5.3Bn in ads breaks down across 6B mobile devices, (http://tiny.cc/uqjyfw)

No More Grande: are we witnessing the death of the Big-Box Store? (http://tiny.cc/dwjyfw) 

There is something called ‘Social Creativity’ and it is fully in evidence on DDB’s YouTube channel. Check it out here: (http://www.youtube.com/ddbsocialcreativity).

The videos and other cool content have been viewed over 65,000 times.

C-Suite Challenge: The Economist Intelligence Unit says that getting close to customers is a significant performance issue, (http://tinyurl.com/6sewqr9) 

The Sharia-Conscious Consumer: This report assesses the growing Muslim consumer market, consumption patterns across regions and the implications for business, (http://tinyurl.com/csnsl9l)

A Brand View: Interbrand looks at branding in three dimensions, (http://tinyurl.com/clne8hf)

Private Label Brands: download Nielsen’s Powerpoint on the topic, (http://tinyurl.com/d45mqcs)

How Effective Now: check out Nielsen’s POV on marketing effectiveness, (http://tinyurl.com/cean3np) 

Slow It Down: the slow food movement has caught people’s attention, with the lure of healthier eating. What about slow work, for a healthier, more balanced life? (http://tiny.cc/088xfw)

Churn that Rumour Mill: motivational speaker Michael Kerr suggests adding a rumour mill section to your meeting agenda, which allows people to bring up contentious issues in the workplace without seeming to side with the dissent. Another suggestion: Add a “What questions aren’t we asking?” section on your agenda.

Need a flow chart? There’s an app called Dia … a powerful but easy-to-use application for creating flow charts and diagrams.

‘Pink purse’ Effect: colour consultant Leslie Harrington describes a marketing phenomenon called “pink purse syndrome,” when a retailer puts an eye-catching pink purse in the window to catch the customer’s eye, even though the consumer comes in and buys a less-flashy black bag. She cites Volkswagen’s billboard ad for the Beetle as another example; it shows a neon-green version, even though most customers buy black or silver ones.

Finding Customers Online: here is video featuring three tips for finding customers on social media, (http://www.entrepreneur.com/video/219419)

Who Your Customers Want to Become

An interview with Michael Schrage, research fellow at MIT Sloan School’s Center for Digital Business and author of the HBR Single Who Do You Want Your Customers to Become? 

Listen to it here: http://blogs.hbr.org/ideacast/2012/06/who-your-customers-want-to-bec.html

Yes, This Is A Bentley SUV: keep playing the lottery because iconic British auto manufacturer has introduced a concept Sport Utility Vehicle, (http://tinyurl.com/7w8gwey)

10 Steps To Designing An Amazing Infographic: Hyperakt’s Josh Smith takes us through the process of transforming data into a visually compelling graphic, (http://tinyurl.com/7t74t5t)

Cellphone Nesting Dolls: somehow my Ukrainian sensitives are not alarmed by these Matryoshka dolls, (http://tinyurl.com/bop2wjt)

Floral-Infused Floor Installations: Echoes-Infinity by Shinji Ohmaki is subtly interactive, (http://tinyurl.com/cvoh3rs)

Curious Trend: European clothiers cash in on U.S. college brands, (http://tinyurl.com/cu5vlud) 

This month DDB Know More picks quotes dealing with “winning”…

“Winning takes talent, to repeat takes character.” John Wooden

“The problem with winning the rat race is you’re still a rat.” Lily Tomlin

“Winning starts with beginning.” Robert H. Schuller

“You’ve got to get to the stage in life where going for it is more important than winning or losing.” Arthur Ashe

“Winning is the science of being totally prepared.” George Allen, Sr.

“Imagination has a great deal to do with winning.” Mike Krzyzewski

“There is nothing to winning, really. That is, if you happen to be blessed with a keen eye, an agile mind, and no scruples whatsoever.” Alfred Hitchcock

“Winning isn’t getting ahead of others. It’s getting ahead of yourself.” Roger Staubach

“Winning is only half of it. Having fun is the other half.” Bum Phillips

“Show class, have pride, and display character. If you do, winning takes care of itself.” Paul Bryant