DDB Know More

Fill Your Cranium

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Tips & Trends

Gross National Happiness: a poll contradicts what we thought we knew about income and happiness. (http://www.economist.com/node/21548213)

Readily Understandable: clarity of writing usually follows clarity of thought, so check out The Economist’s writing Style Guide. (http://www.economist.com/styleguide/introduction)

I Hear You: strong listening skills can make a critical difference in the performance of senior executives, but few are able to cultivate them. (http://tiny.cc/x8df1)

The Central Question for CMOs: marketers need to reject the centralize v. decentralize debate, and realize that the answer is “both”. (http://tiny.cc/jfcgz)

Getting Unstuck: 7 questions to move forward when the conversation bogs down. (http://tiny.cc/kh6q1)

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