DDB Know More

Brand News

Sun, 17 Jun 2012 18:38:00 -0400

Good Sportsmanship? New French ads poke fun at the British Olympian, (http://tiny.cc/g9jyfw)

Go Ads: Go Daddy to rid themselves of controversial ads, (http://tiny.cc/ldkyfw)

The Debate Continues: The Breast of Advertising … from Hooters to the cover of ‘Time,’ does the strategy sell or repel? (http://tiny.cc/kfkyfw)

Google Goal: the big company wants ads to be big or at least as compelling as TV ads, (http://tiny.cc/sjkyfw)

Father’s Day 2012: here are the 10 Brands that Dads love, (http://tiny.cc/omkyfw)

Enjoy this ad from Clorox for Liquid Plumr

Sun, 17 Jun 2012 18:36:56 -0400

Enjoy this ad from Clorox for Liquid Plumr

Newsworthy

Sun, 17 Jun 2012 18:36:19 -0400

The Future of the Internet: the superhighway is about to change forever, (http://tiny.cc/oxbyfw)

My Favorite Hour: how the “Happy Hour” has just been patented, (http://tiny.cc/h0byfw)

Avoid Emotion? Neuropsychologist explains how we’re at the mercy of ‘Reptilian Reactivity’, (http://tiny.cc/yljyfw)

Mobile Marketing: how $5.3Bn in ads breaks down across 6B mobile devices, (http://tiny.cc/uqjyfw)

No More Grande: are we witnessing the death of the Big-Box Store? (http://tiny.cc/dwjyfw)

Add to Favorites

Sun, 17 Jun 2012 18:36:00 -0400

There is something called ‘Social Creativity’ and it is fully in evidence on DDB’s YouTube channel. Check it out here: (http://www.youtube.com/ddbsocialcreativity).

The videos and other cool content have been viewed over 65,000 times.

Get Your Papers Here!

Sun, 17 Jun 2012 18:34:55 -0400

C-Suite Challenge: The Economist Intelligence Unit says that getting close to customers is a significant performance issue, (http://tinyurl.com/6sewqr9)

The Sharia-Conscious Consumer: This report assesses the growing Muslim consumer market, consumption patterns across regions and the implications for business, (http://tinyurl.com/csnsl9l)

A Brand View: Interbrand looks at branding in three dimensions, (http://tinyurl.com/clne8hf)

Private Label Brands: download Nielsen’s Powerpoint on the topic, (http://tinyurl.com/d45mqcs)

How Effective Now: check out Nielsen’s POV on marketing effectiveness, (http://tinyurl.com/cean3np)

Tips & Trends

Sun, 17 Jun 2012 18:33:44 -0400

Slow It Down: the slow food movement has caught people’s attention, with the lure of healthier eating. What about slow work, for a healthier, more balanced life? (http://tiny.cc/088xfw)

Churn that Rumour Mill: motivational speaker Michael Kerr suggests adding a rumour mill section to your meeting agenda, which allows people to bring up contentious issues in the workplace without seeming to side with the dissent. Another suggestion: Add a “What questions aren’t we asking?” section on your agenda.

Need a flow chart? There’s an app called Dia … a powerful but easy-to-use application for creating flow charts and diagrams.

‘Pink purse’ Effect: colour consultant Leslie Harrington describes a marketing phenomenon called “pink purse syndrome,” when a retailer puts an eye-catching pink purse in the window to catch the customer’s eye, even though the consumer comes in and buys a less-flashy black bag. She cites Volkswagen’s billboard ad for the Beetle as another example; it shows a neon-green version, even though most customers buy black or silver ones.

Finding Customers Online: here is video featuring three tips for finding customers on social media, (http://www.entrepreneur.com/video/219419)

Listen to This

Sun, 17 Jun 2012 18:32:43 -0400

Who Your Customers Want to Become

An interview with Michael Schrage, research fellow at MIT Sloan School’s Center for Digital Business and author of the HBR Single Who Do You Want Your Customers to Become?

Listen to it here: http://blogs.hbr.org/ideacast/2012/06/who-your-customers-want-to-bec.html

Well Designed

Sun, 17 Jun 2012 18:32:06 -0400

Yes, This Is A Bentley SUV: keep playing the lottery because iconic British auto manufacturer has introduced a concept Sport Utility Vehicle, (http://tinyurl.com/7w8gwey)

10 Steps To Designing An Amazing Infographic: Hyperakt’s Josh Smith takes us through the process of transforming data into a visually compelling graphic, (http://tinyurl.com/7t74t5t)

Cellphone Nesting Dolls: somehow my Ukrainian sensitives are not alarmed by these Matryoshka dolls, (http://tinyurl.com/bop2wjt)

Floral-Infused Floor Installations: Echoes-Infinity by Shinji Ohmaki is subtly interactive, (http://tinyurl.com/cvoh3rs)

Curious Trend: European clothiers cash in on U.S. college brands, (http://tinyurl.com/cu5vlud)

Quotable

Sun, 17 Jun 2012 18:31:05 -0400

This month DDB Know More picks quotes dealing with “winning”…

“Winning takes talent, to repeat takes character.” John Wooden

“The problem with winning the rat race is you’re still a rat.” Lily Tomlin

“Winning starts with beginning.” Robert H. Schuller

“You’ve got to get to the stage in life where going for it is more important than winning or losing.” Arthur Ashe

“Winning is the science of being totally prepared.” George Allen, Sr.

“Imagination has a great deal to do with winning.” Mike Krzyzewski

“There is nothing to winning, really. That is, if you happen to be blessed with a keen eye, an agile mind, and no scruples whatsoever.” Alfred Hitchcock

“Winning isn’t getting ahead of others. It’s getting ahead of yourself.” Roger Staubach

“Winning is only half of it. Having fun is the other half.” Bum Phillips

“Show class, have pride, and display character. If you do, winning takes care of itself.” Paul Bryant

Piccino Kids Wear Boutique - Valencia, Spain. It is good to see...

Sun, 17 Jun 2012 18:28:26 -0400

Piccino Kids Wear Boutique - Valencia, Spain. It is good to see that even with their economic woes, the Spanish have creative whimsy. It is like shopping in a Tim Burton movie.

Newsworthy

Thu, 17 May 2012 15:24:49 -0400

Why Humans, Like Ants, Need a Tribe: biologist E.O. Wilson says our drive to join a group—and to fight for it—is what makes us human, (http://tiny.cc/q0ogew)

What Fuels the Most Influential Tweets?: the number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people, (http://tiny.cc/gwogew)

Want or Need?: 12 random goods & services selling unusually well right now…the list is bizarre!!!, (http://tiny.cc/woogew)

The End of Retail: as we know it…a presentation, (http://tiny.cc/u6vgew)

The Suite Smell of Success: publishing companies are hiring top-tier talent, threatening brands’ influence, (http://tiny.cc/t4ogew)

These guys must be from advertising. WORDS BRAND™ designs witty...

Thu, 17 May 2012 15:21:30 -0400

These guys must be from advertising. WORDS BRAND™ designs witty type tees, clothing, and accessories that make you look awesome. In the process, they skewer advertising, social media, and design. See more here: (http://wordsbrand.com/)

Brand News

Thu, 17 May 2012 15:20:15 -0400

Fooled You: ten indie-presented brands that are actually owned by big corporations. Trying guessing at least two before you read the article, (http://tiny.cc/shpgew)

Get Schooled: what Facebook, Instagram, and Google Can learn from Flickr, (http://tiny.cc/brpgew)

GM versus Facebook Ads: GM issue may be brand loyalty, (http://tiny.cc/6npgew)

Big Hit: how TNT made the biggest viral video Ad Of The Year…in Belgium, (http://tiny.cc/vzpgew)

New York Not the Biggest Apple: Apple’s new London store is also its biggest, (http://tiny.cc/63pgew)

Add to Favorites

Thu, 17 May 2012 15:19:13 -0400

McKinsey Focuses on Social Media

The strategy firm offers a cool section loaded with content. It is presented in a very clever way off their homepage as split-screen option. Check it out:

(http://www.mckinsey.com/)

Quotable

Thu, 17 May 2012 15:18:26 -0400

This month DDB Know More features quotes on Change…

“When you are through changing, you are through.” Percy Barnevik

“Curious people have an appetite for learning new things and they realize the necessity for change.” Brad Fregger

“You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success – or are they holding you back?” Clement Stone

“People choose their behaviors based on what they think will happen to them as a result.” The Book: Influencers

“Action may not always bring happiness; but there is no happiness without action.” Benjamin Disraeli

“Nothing is more desirable that to be released from an affliction, but nothing more frightening than to be divested of a crutch.” James Baldwin

“Average people look for ways of getting away with it; successful people look for ways of getting on with it.” Jim Rohn

“I see the proper response to change and challenge as increased creativity.” Gene DeWitt

“It is our choices…that show what we truly are, far more than our abilities.” J. K. Rowling

“I try to take one day at a time, but sometimes several days attack me at once.” Ashleigh Brilliant

Tips & Trends

Thu, 17 May 2012 15:16:56 -0400

5 Major Mistakes Leaders Make: these are an excellent summary of what to work on when leading, (http://tiny.cc/e4rgew)

Skip the Java?: caffeine is the silent killer of your emotional intelligence, according to psychologist Travis Bradberry. Drinking caffeine triggers the release of adrenalin, source of the “fight or flight” response when facing a threat. “The fight-or-flight mechanism sidesteps rational thinking in favour of a faster response. This is great when a bear is chasing you, but not so great when you’re responding to a curt e-mail,” he says.

Assessing Applicants by Their Manners: when Danny Pecorelli, owner of Exclusive Hotels in the United Kingdom, is looking for new staff, he brings a small group of the top candidates to the lobby of his restaurant, where a server brings in a tea tray. The person who takes the initiative of serving tea to the others wins the job.

Are your e-mails inspirational reading? Leadership development consultant Jennifer Miller suggests you go through the last 10 e-mails you wrote, and see whether your words inspire people through your positive expressions or deflate them with your negative judgments. That’s based on research showing we need five positive statements to every negative statement for a strong, healthy relationship.

Welcome: tips for bringing on new staff, (http://tiny.cc/iksgew)

Well Designed

Thu, 17 May 2012 15:15:46 -0400

Logo & Offer Overload! this graphic shows how ludicrously complicated Social Media Marketing is now, (http://tiny.cc/6qsgew)

The Cocktail Club: see this Charleston, SC menu from the cool site, Art of the Menu, that is a visual feast, (http://tiny.cc/qwsgew)

Why Aren’t We All Working In Outdoor Offices? a three year study looks at why we are so walled-in, (http://tiny.cc/h1sgew)

Pac Man is Real: photographs depict iconic video games in the real world, (http://tiny.cc/r6sgew)

Confirms What We Knew: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties, (http://tiny.cc/iatgew)

Listen to This

Thu, 17 May 2012 15:14:06 -0400

‘How Creativity Works’: It’s All In Your Imagination

What makes people creative? What gives some of us the ability to create work that captivates the eyes, minds and hearts of others? Jonah Lehrer, a writer specializing in neuroscience, addresses that question in his new book, Imagine: How Creativity Works.

Lehrer defines creativity broadly, considering everything from the invention of masking tape to breakthroughs in mathematics; from memorable ad campaigns to Shakespearean tragedies. He finds that the conditions that favor creativity — our brains, our times, our buildings, our cities — are equally broad.

Lehrer joins NPR’s Robert Siegel to talk about the creative process — where great ideas come from, how to foster them, and what to do when you inevitably get stuck.

Follow this link for the audio interview, interview highlights, and excerpts from the book: (http://tiny.cc/advgew)

Get Your Papers Here!

Thu, 17 May 2012 15:13:02 -0400

The Real Millennials: The Boston Consulting Group dissects the millennial consumer, download it here: (http://tiny.cc/zuugew)

Marketing Effectiveness: Nielsen lets us know how to ensure the right return on investment. Download it here: (http://tiny.cc/92ugew)

Knowledge and Privacy: it turns out the more we know about social media privacy issues, the less we share. Download it here: (http://tiny.cc/oxugew)

Brand Digital: Interbrand takes you through digital and how it can influence your brand. Download it here: (http://tiny.cc/x0ugew)

Growth Market: look at the incredible changes in communications and consumers in Africa. Download it here: (http://tiny.cc/74ugew)

Newsworthy

Mon, 16 Apr 2012 10:42:22 -0400

An app for intimacy, without the intimacy. Could this be the next Facebook? (http://tiny.cc/2o0ucw)

Burger Battles: how Burger King went from McDonald’s greatest rival to total train wreck, (http://tiny.cc/lm0ucw)

Lean Communications: at communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter, and more efficient, (http://tiny.cc/rr0ucw)

How We Use Our Mobiles: smartphones get around, but tablets are most likely to come out in the living room or the bedroom, (http://tiny.cc/qz0ucw)

CMO Chatter: digital cannibalizing budgets from traditional media, (http://tiny.cc/fa1ucw)