Posts tagged branding

Why Humans, Like Ants, Need a Tribe: biologist E.O. Wilson says our drive to join a group—and to fight for it—is what makes us human, (http://tiny.cc/q0ogew)

What Fuels the Most Influential Tweets?: the number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people, (http://tiny.cc/gwogew)

Want or Need?: 12 random goods & services selling unusually well right now…the list is bizarre!!!, (http://tiny.cc/woogew)

The End of Retail: as we know it…a presentation, (http://tiny.cc/u6vgew)

The Suite Smell of Success: publishing companies are hiring top-tier talent, threatening brands’ influence, (http://tiny.cc/t4ogew)

Fooled You: ten indie-presented brands that are actually owned by big corporations. Trying guessing at least two before you read the article, (http://tiny.cc/shpgew)

Get Schooled: what Facebook, Instagram, and Google Can learn from Flickr, (http://tiny.cc/brpgew)

GM versus Facebook Ads: GM issue may be brand loyalty, (http://tiny.cc/6npgew)

Big Hit: how TNT made the biggest viral video Ad Of The Year…in Belgium, (http://tiny.cc/vzpgew)

New York Not the Biggest Apple: Apple’s new London store is also its biggest, (http://tiny.cc/63pgew)

An app for intimacy, without the intimacy. Could this be the next Facebook? (http://tiny.cc/2o0ucw)

Burger Battles: how Burger King went from McDonald’s greatest rival to total train wreck, (http://tiny.cc/lm0ucw)

Lean Communications: at communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter, and more efficient, (http://tiny.cc/rr0ucw)

How We Use Our Mobiles: smartphones get around, but tablets are most likely to come out in the living room or the bedroom, (http://tiny.cc/qz0ucw)

CMO Chatter: digital cannibalizing budgets from traditional media, (http://tiny.cc/fa1ucw)

Yummy: Heineken makes every Friday a Good Friday on Facebook, (http://tiny.cc/j5slcw)

RIM’s Ring of Fire: what is a former brand superstar to do, (http://tiny.cc/c66lcw).

For Your Ads Only: 50 years of James Bond product placement, (http://tiny.cc/r79lcw)

McDonald’s Brilliant Crowdsourcing: ”My Burger” contests allow people to design their own McDonald’s sandwich, (http://tiny.cc/scamcw)

Datsun’s New Logo: with some quirky models in its history, Datsun has sort of a cult, hipsterish following, (http://tiny.cc/316lcw)

Google’s Bid to Be Everything to Everyone: A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions. (http://tiny.cc/odt8m)

LEGO Team with Moleskin to Create Hybrid Notebook: all part of their social media and digital rebranding efforts. (http://tiny.cc/felbw)

The Mad Men Brand Set to Re-launch: does this ad add to the intrigue? (http://tiny.cc/qk9m9)

Life is Circus: Cirque Du Soleil shows big brands how to be remarkable…and magical. (http://tiny.cc/mcvpv)

Even Sexy Brands Struggle With Low Engagement on Facebook: less than 1% of fans — a lot less, in most cases … actually do something. (http://tiny.cc/280h6)

11 Amazing Augmented Reality Ads: from VW to Nivea to Disney, a diverse array of brands are using AR to create hype and increasing consumer engagement, (http://tiny.cc/n78qs)

Rethink Social Media Ad Strategy: Companies might be throwing away money in advertising campaigns that target people through online social networks, according to a report from research group TNS Canada, (http://tiny.cc/39hdl)

Glaxo’s Hit in India: The British drugmaker’s Horlicks health drink outsells the cola giants in India, (http://tiny.cc/bsrl4)

1% of a Brand’s Facebook Fans Actually Engage with it Online: The Ehrenberg-Bass Institute, an Australian marketing think tank, has found a tiny statistic, (http://tiny.cc/m0vxc)

PepsiCo CMO: how to build a billion dollar brand (they have 22 of them!), (http://tiny.cc/0cdq7)

Google’s New Print Ad Campaign (Yes, Print): the giant is running a set of print ads in newspapers and magazines — USA Today, The Wall Street Journal, The Economist, Time and the New Yorker — on the theme of safe browsing and privacy, (http://tiny.cc/e10tw)

jcpenney Nails the American Look: the retailer unveils its new logo..they tend to do this with some frequency, (http://tiny.cc/jp6vz)

Take a Guess: The Top 15 brands on Twitter, (http://tiny.cc/shzlb)

Co-branding and Co-retailing: Target is teaming up with unique specialty shops to offer limited edition merchandise, from dog biscuits to platform shoes, as it tries to distinguish itself from rivals, (http://tiny.cc/205bk)

Hasbro Is No Has-Been: board games surge in the digital age, (http://tiny.cc/5pb4c)

Brandchannel.com “always branding. always on.”

Launched on February 5, 2001, by Interbrand, as the world’s only online exchange about branding, Brandchannel has grown to become a valuable resource for those in the branding, marketing and design communities.

I Want to Go to There: to lure tourists, Norway invests $377 million in stunning nature lookouts, (http://tiny.cc/w8d8c)

Design That Transforms the Eating Experience: food is the most fundamental product we consume, yet most people don’t appreciate the amount of research, design, and engineering that goes into the items at the supermarket or restaurant, (http://tiny.cc/a41dg)

Did You Know? Apple’s former Creative Director now designs bags, (http://tiny.cc/f5b3z)

The Future Graphic Designer: as the world digitizes, the role of a graphic designer or multimedia artist will become increasingly important for companies, (http://tiny.cc/ioo1c)

From Sketch to Still: the dreamy, Oscar-nominated 1920s sets of midnight in Paris, (http://tiny.cc/z9vfp)